It seems that MS are jumping out of a sinking industry. Getting us users to move from one sinking ship to another and announcing it as great news. How long can Spotify exist with being over 600 million in debt and not making a profit? Just how have they survived so long?
With MS killing of its hardware side, as those in the know have just announced they expect the Surface range to die next year. Could only make people wonder, just how long has the XBox got?
Microsoft is giving every impression of a shrinking company, the average consumer may come to forget who they are. This in turn may affect enterprise customers thinking. Seeing Microsoft retreating into a virtual world where nobody cares about it.
Their competitors have streaked past them in the consumer market to be companies that everybody knows and recognises. Even those companies know that they can use their vast resources and pockets to prop up a side of the business that in turn makes their other products look good. People will become those that only use Microsoft products in the office. A competitor could see just how Microsoft has become and decide then they want that business. By then Microsoft would simply be too small to have the resources to fight back effectively.
Update: So when I wrote this I was extremely pissed off at losing such a good service that I love and use all the time. And will continue to do so until December 31st anyway. But seeing as the Spotify app for Windows Phone is so bad and its the only device I would use, I also hate paying for something so poor and buggy. Don’t you just hate it when good things come to an end.
I’ve had my ups and downs with Microsoft as a company. This has just kicked off one of those down periods. Lets hope they do something good soon to turn that around.